I’ve read some feedback from various blog sources that speculate this girl to be more than just an independent enthusiast of comedy, YouTube and Apple. Some believe that iJustine is a carefully concocted branding effort for the Apple world and that her efforts are financially backed by the brand, itself (she promotes the bejeezees out of the brand). iJustine denies these allegations, but I think that whether they are valid or not, the concept behind the allegations is brilliant.
We’ve been warned for years that all traditional forms of Marketing and Advertising would soon become about as useful as tits on a turtle. And the innovators who have accepted this shift are absolutely reaping the rewards. So, does it seem terribly unlikely that a major player in the game such as Apple, might have just generated one of the most intriguing and potentially effective viral campaigns yet–Without us even knowing it?
Like I said, whether the suspicions are true or not – this is not my point. My point is that I think this type of “thinking outside the box” is exactly where our Advertising future lies – and boy is it exciting!
Buy into the hype, or not – Check out the iJustine brand. I find her videos to be highly entertaining and I think her blog is excellent.
And Apple, if you read this and you do not have a contract currently in place with iJustine, let’s talk about the future of iMisty. But please know, I’m not cheap.